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Drivers Not Lured By Lower Gas Prices

Tuesday, October 21st, 2008 AddThis Social Bookmark Button

NEW YORK (CNNMoney.com) – Gasoline prices extended a month-long decline but drivers are not being easily lured back to the road, despite an uptick in demand.

The national average price of a gallon of gas dropped 3.4 cents to $2.889, according to a survey of credit card swipes at gasoline stations by motorist group AAA.

The national average is now about 30% below the record-high price of $4.114 on July 17, but 15 states are still selling gas at $3 a gallon or more. The highest prices are in Alaska ($3.84) and Hawaii ($3.79) and the lowest are in Oklahoma ($2.46) and Kansas ($2.52).

In the past month alone, prices are down an average of 25% and are just 7 cents shy of year-earlier levels.

While demand is edging higher, there still appear to be fewer consumers on the road when compared with this time last year.

U.S. gasoline demand rose 2.6% during the week ended Oct. 17, according to the MasterCard Spending Pulse report, which tracks national retail sales.

However, demand levels are down 6.4% from a year ago and are also lower than during the summer months. Last week, 62.9 million barrels were sold at retail locations, compared to 66.9 million barrels that were sold during the same week in July when gasoline prices surged to a record high. One barrel is equivalent to 42 U.S. gallons.

“Statistically, the sharp drop in prices has not resulted in demand recovery, as it has been offset by shrinking home values, 401(k)s and cash in pockets,” said Ben Brockwell, director of Data, Pricing & Information Services at Oil Price Information Service in Wall, N.J. “Additionally, the change has happened so quickly that consumers are wondering if it’s real. They’re not going to touch the stove if it’s not cooled off.”

According to Brockwell, gas demand during the work week has stayed relatively steady, up only 0.5% to 1% since prices started to drop more than a month ago. But weekend driving has shown a dramatic decrease, with demand falling 7% to 10% from a year ago.

James Fisher, a professor at St. Louis University and an expert on consumer behavior, agrees that the gloomy economic environment, coupled with unpredictable oil prices, has left consumers wary. “People are skittish about the future of energy prices and they lack confidence in the future of their economic situation, which translates to disciplined spending,” he said. “Though they may be pleased to see the price per barrel plunge, they’re going to think twice before taking that road trip or using the car get doesn’t get good mileage.”

Also, habits are hard to break, and now that Americans are in the mindset of consuming less, they’re not going to go back to their old ways tout de suite, according to Kit Yarrow, Department Chair of Psychology at Golden Gate University.

In addition to financial woes, Brockwell believes a surge in the demand for fuel-efficient cars due to recent record-breaking gas prices and a heightened eco-consciousness may also be contributing to fewer sales at gas stations. While actual sales of hybrids have decreased, along with sales across the rest of the auto industry, JD Power and Associates confirms that the sales share of hybrids has risen within the light vehicle category.

“People became mindful of their consumption, but they realized the ramifications of driving more were both financial and ecological,” added Yarrow. “Now they’ve developed this consciousness, they can’t just suddenly stop thinking about it.”

But gas station owners don’t think heightened environmental awareness is the reason for the consumer’s reticence at the pump.

“I’ve seen hybrids, but the conversations with my customers have been more about 401(k)s,” said David Johnson, of Sunset Service Station in South Weymouth, Mass. “One of my customers this morning was talking about having to buy canned tomatoes - it’s really the general economic conditions that have people cutting back.”

Though he is able to buy and sell gasoline at cheaper prices because his station isn’t branded, his customers are still pulling the reins when it comes to filling up.

Source — CNN

New Magazine-Sharing Site May Violate Copyrights

Sunday, August 17th, 2008 AddThis Social Bookmark Button

NEW YORK - The magazine industry, already facing a decline in newsstand sales and falling ad revenue, is being besieged by a new foe: digital piracy.

A fledgling Web site called Mygazines.com encourages people to copy and upload popular magazines that are currently on newsstands. Visitors can read high-quality digital copies of dozens of current titles, including People, Men’s Health and The Economist, in their entirety.

The site, with some 16,000 registered users as of Friday, is a “flagrant” violation of copyright laws, according to legal experts — but it is run by an offshore company of specious origin, making it difficult to shut down.

“It’s pretty hard to see how it’s anything other than a straightforward set of copyright violations,” said Jeffrey Cunard, an intellectual property lawyer with Debevoise & Plimpton LLP in Washington. “There are entire magazines with no commentary, no criticism — clearly not a case of classic fair use.”

Magazines routinely make some or all of their articles available online for free, but they are in control of how much they release, as well as any advertising they sell. Although visitors to the Mygazines site would presumably see ads run in a magazine’s print edition, the publisher is compensated only for authorized, audited circulation.

The Mygazines site said in a July 29 press release announcing its launch that its copies are no different from magazines shared in a doctor’s office or salon.

Cunard rejected that argument because the site makes available copies of paid-for content — not the actual product.

“The first-sale doctrine says that once I buy a physical copy of something, I can do whatever I want with it — except copy it,” he said.

Several magazine publishers said they are aware of the site and are considering legal action.

“We take our intellectual property seriously and are considering appropriate action on this matter,” The Economist said in an e-mail statement.

Dawn Bridges, a spokeswoman for Time Warner Inc.’s Time division, said the publisher of People, Sports Illustrated and other titles is investigating its options, including ways to have the site shut down.

The industry trade group Magazine Publishers of America — which has no legal recourse because it doesn’t own the copyrights — said it will support its members’ efforts.

The challenge for the magazine publishers is that Mygazines’s domain name is registered in the Caribbean island nation of Anguilla, which is a British overseas territory, and thus outside of the jurisdiction of U.S. copyright law.

Publishers could have recourse if the company uses servers physically in the United States. They also could sue the company in U.S. courts because content is available to Americans, but they would not be able to force Mygazines representatives to show up — nor collect any damages for any ruling made in absentia.

Repeated attempts to contact representatives of Mygazines.com went unanswered. Registration records show the domain name is owned by “John Smith” of Salveo Ltd., based in The Valley, Anguilla. The address listed is a post office box, and the phone number rang unanswered. Registration companies require that domain buyers use their actual names and contact information, but the submitted information is rarely checked.

A representative at a London-based company called Salveo Ltd., which sells fitness and beauty products online, said the company did not own or operate the site.

It’s not clear how Mygazines would make money. There are no advertisements, and users can register for free.

Nonetheless, that’s irrelevant to whether the site would be liable for copyright infringement, Cunard said. Publishers can claim damage because at least a few people will read the content on Mygazines.com instead of going out to buy a copy.

Under federal copyright law, sites like Google Inc.’s YouTube do have some protections from the actions of their users, as long as they take steps to remove content once they become aware of copyright infringement.

But that protection might not cover Mygazines, Cunard said, because the site’s operators “are encouraging people to upload copyrighted material.”

The U.S. Supreme Court already found Grokster, a file-sharing site, liable for intentionally inducing infringement. Mygazines’s home page Friday featured plenty of copyright-protected works, and the company’s tag line — “upload. share. archive.” — encourages their digital reproduction.

Source — Yahoo!